Study on the Marketing Modes of Theme Parks in China and USA——A Case Study on the Theme Parks in Disney World and Shenzhen Overseas Chinese Town

The construction and development of theme parks in China are in the ascendant,and great achievements have been scored in the past twenty years.At present,China's theme parks are confronting serve challenges with Disney World,the giant of theme park in the world,who has entered Chinese market.This paper,from the perspective of marketing modes of theme parks,has compared the theme parks in USA with those in China,and pointed out the advantages and disadvantages of the marketing modes of theme parks in China,which aims at providing some reference for the operation and development of theme parks in China.