Research on the Development of Little Red Book—By Adopting SWOT Analysis

With the development and application of internet, cross-border e-commerce has become a hot industry. Sharing idea and mobile payment give a great push to the cross-border e-commerce, and the Little Red Book which founded in 2013 is gradually coming into a bellwether of cross-border e-commerce. Little Red Book, an enterprise which through sharing user generated content to develop it directly overseas online shopping, gradually marking our lives. The author will analyze the entrepreneurial situation and development prospect of Little Red Book through SWOT analysis. Discussed the advantages and disadvantages of the Little Red Book, and uses the ST strategy put forward corresponding countermeasures, which not only has a promoting effect on the development of the Little Red Book, at the same time, it also can be used for reference in similar cross-border electricity industry.