Over the past few decades, we have moved from the tabulating era to a programmatic era of computing. Now, we are at the beginning of the cognitive computing era-when computers can understand natural language interaction, generate insights from vast amounts of content that was previously untapped, generate hypotheses, provide evidence-based responses to users questions. This completely transforms how users interact with machines and brings about significant transformations and positive disruptions in user behavior across industries. You will hear about how IBM is leading this transformation and how the various scenarios using Watson.