背景(考古学)
透视图(图形)
社会化媒体
中国
物种丰富度
心理学
社会心理学
社会学
广告
政治学
业务
地理
计算机科学
生态学
生物
人工智能
考古
法学
作者
Xiaoxu Yang,Jue Hou,Zachary W. Arth
标识
DOI:10.1177/1748048520902617
摘要
This study investigated the relationship between cultural influence and people’s daily media choices. From the perspective of high-context and low-context culture, an online survey was conducted with 351 participants from China and America filling out questions about culture content, media richness, and daily media choices. Findings not only supported the general notion that China has a relatively high-context culture while the US is comparatively low on the scale, but also indicated that people in different cultures perceive the same communication medium differently. The current study also found out that the perceived media richness of a medium may have a negative impact on the likelihood that it would be chosen for communication. Possible reasons for these findings were explained from the perspective of media richness and social presence. This study suggested further research on variables of convenience, privacy and power distance regarding the utilization of various communication media in different contexts.
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