How does IT identity affect individuals’ use behaviors associated with personal health devices (PHDs)? An empirical study

This study investigates the effects of information technology (IT) identity on the use of personal health devices (PHDs). We conducted an online survey of individuals who used a PHD to achieve a health-related goal. The results confirm that IT identity is a multidimensional construct with three reflective dimensions. The results exhibit that the identity verification process (IT characterizes through IT experience) fosters IT identity, which, in turn, encourages individuals to engage in beneficial post-adoption behaviors such as feature use and enhanced use. The findings also reveal that perceived health status moderates the relationship between IT identity and positive use behaviors.