Drivers That Affect Households to Reduce Food Waste: A UK Qualitative Study

Individual households make significant contributions to food waste. Combating this waste would allow for better food distribution globally that can help combat global hunger. As there is currently a limited understanding as to why people waste food, we conducted semi-structured interviews with people that had taken part in a food waste reduction study, to explore drivers that contribute to reduced food waste within UK homes. Using a thematic analysis, four themes were identified based around the importance of thinking about food waste, having a flexible approach to food waste, as well as being emotionally engaged in food waste reduction processes. It was also explored if others have a role to play in whether people try to reduce their waste; however, contrary to previous findings, such a notion was not supported here. The implications of the findings are discussed.