跨文化交际
中国文化
软实力
中国
文明
晋升(国际象棋)
文化传播
全球化
目标文化
社会学
政治学
沟通
教育学
政治
法学
作者
Hongjuan Yang,Tang Jun
出处
期刊:Pacific international journal
[Research Center of Life and Social Science]
日期:2023-09-28
卷期号:6 (3): 172-176
标识
DOI:10.55014/pij.v6i3.446
摘要
In the era of globalization and the rapid growth of we-media, intercultural communication plays a crucial role in promoting traditional Chinese culture on an international scale. China has been actively engaged in advancing intercultural communication as a means to enhance its cultural soft power, fostering the high-quality development of its culture and contributing to the realization of the Chinese nation's rejuvenation. This study focuses on the intercultural communication of traditional Chinese culture, using Li Ziqi's vlogs as a case study, in order to provide updated insights for the promotion of China's traditional culture in diverse cultural contexts, effectively conveying a long-standing image of Chinese civilization. Through the analysis of themes and categorization of Li Ziqi's short videos, the study defines the cultural symbolism conveyed through these videos, explains the factors that contribute to their success, and draws conclusions that can enlighten the international dissemination of traditional Chinese culture. Furthermore, it serves as a model case for practicing intercultural communication of traditional Chinese culture. The study's findings emphasize the importance for Chinese cultural promotion to seize the opportunities presented by we-media development, accurately targeting the needs of overseas audiences to enhance the effectiveness of cultural communication, and facilitating a deeper understanding of the rich connotations of traditional Chinese culture among foreign audiences
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