成熟度(心理)
服务(商务)
业务
共同创造
服务导向
能力成熟度模型
独创性
过程管理
服务主导逻辑
知识管理
价值(数学)
价值创造
开放式创新
营销
服务创新
服务设计
价值网络
产业组织
计算机科学
软件
定性研究
社会学
发展心理学
机器学习
程序设计语言
社会科学
心理学
作者
Wenhui Fu,Qiang Wang,Xiande Zhao
出处
期刊:Journal of Service Management
日期:2017-04-11
卷期号:28 (2): 348-388
被引量:40
标识
DOI:10.1108/josm-10-2015-0347
摘要
Purpose The purpose of this paper is to explore the properties of platform service innovation and its relationship to value co-creation activities and the network effect. This is done over the course of a platform’s evolution through three stages: emergence, expansion and maturity. Design/methodology/approach Based on grounded theory, this study adopts a multiple case study research design. An in-depth analysis of the case data is done using ATLAS.TI software. Findings At the emergence stage, platform service innovations focus on building infrastructure. Platform owners stimulate the network effect directly via platform service innovations, rather than indirectly via value co-creation activities. At the expansion stage, the platform service innovations focus on building relationships among platform owner and different sides of participants. Platform owners stimulate the network effect indirectly, via value co-creation activities, rather than directly via platform service innovations. At the maturity stage, platform service innovations focus on building an environment for the platform ecosystem. Platform owners stimulate the network effect indirectly, via value co-creation activities rather than directly. Originality/value This research contributes to the service innovation literature by exploring the properties of platform service innovation and its relationship to value co-creation activities and the network effect from a longitudinal perspective. The principal managerial implication is that platform managers need to consider the developmental stage of the platform, as a mismatching of stage of development (emergence/expansion/maturity) and focus (an orientation toward building infrastructure, relationships or environment) may lead to a failure to stimulate or enhance the network effect.
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