Defining Corporate Strengths and Weaknesses

Business organizations have certain characteristics — strengths — which make them uniquely adapted to carry out their tasks. Conversely they have other features — weaknesses — which inhibit their ability to fulfil their purposes. Managers who hope to accomplish their tasks are forced to evaluate the strengths and weaknesses of the organization over which they preside. Many managers may not think in terms of ‘defining strengths and weaknesses’. However, the evaluations which they make in determining areas for action reflect judgments of their organizations’ capabilities related to either a competitive threat or a belief about what ‘ought to be’.