A Study on Tourism Destination Image with Place Theory from Abroad

This article reviews the basic connotations and progresses of place theory in using the traveling research from abroad, and analyzes the place attachment apply to the research of tourism image. The author explores the relationship between tourism image and place attachment, the cognitive style of the place attachment, and the degree of tourist knowledge to the destination image feeling of the place attachment. Based on the findings of this study, in terms of management implications, it is suggested that to strength the perceptions toward particular tourism destination through cognitive image and affective image perceived the destination can raise the emotional bonding toward place destination by adding or improving the interpretative service or activity program in tourism destination.