经济
损失厌恶
产品(数学)
微观经济学
广告
计量经济学
营销
业务
数学
几何学
出处
期刊:Marketing Science
[Institute for Operations Research and the Management Sciences]
日期:2023-12-20
标识
DOI:10.1287/mksc.2023.0269
摘要
This research shows that consumers judge product downsizing to be more unfair than equivalent price increases.
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