Stop hate for profit: Evaluating the mobilisation of advertisers and the advertising industry to regulate content moderation on digital platforms

This article compares the goals and outcomes of industry- and activist-led efforts that leverage advertisers to influence platform content moderation, and considers how these efforts fare as governments intervene more strongly in platform governance. It draws on contemporary documents and interviews to construct qualitative case studies of the Global Alliance for Responsible Media, a content moderation focused initiative of the World Federation of Advertisers, and the Stop Hate for Profit advertiser boycott of Facebook.