Toward cultural and creative industry: Chinese eSports through a business ecosystem lens

The field of electronic sports (eSports) is thriving worldwide but has received limited attention as a cultural and creative industry (CCI). This study is the first to employ three layers (productivity, robustness, and niche creation) of the business ecosystem (BE) to systematically examine the flourishing eSports sector and its development as a CCI-BE. It also maps out the dynamic and emerging stakeholders that have contributed to the eSports ecosystem. We conducted content analysis combined with observations, fifty interviews with elite stakeholders, and analysis of financial and investment data. We found that the development of eSports as a CCI-BE reflects great potential and precarity. First, the business agenda of the media conglomerate Tencent aligns with the ‘cultural confidence’ slogan proposed by the government, thus ensuring the robustness and stability of the eSports ecosystem. Second, municipal governments, local real estate developers, and eSports tournaments are increasingly interconnected and their contemporary business models and innovation activities in the eSports industry have co-evolved. Third, the role of real estate developers remains nascent without the ability to coordinate and co-evolve with the eSports value chain. eSports may provide a novel converging territory for contemporary cultural and creative industries/traits in the Chinese digital society.