Understanding the hidden value of business intelligence and analytics (BI&A)

Although some studies have examined specific business intelligence & analytics (BI&A) technologies and how they might contribute to create value and improve firm performance, to our knowledge there is no clearly articulated and theoretically grounded model in the literature that holistically explains BI&A technologies. Only limited research has examined the path to value through the impact of knowledgebased dynamics capabilities on the hidden competitive value. Grounded on strategic management theories (dynamic capabilities and knowledge-based view), we present a theoretical model for understanding how and why BI&A applications can create competitive value and improve firm performance through specific knowledge-based dynamic capabilities. Based on this model a number of propositions are postulated. This research contributes to the IT Value literature. We also expect that the continuing progress on research will produce insights for practitioners and researchers regarding the drivers that lead to BI&A value concerning organizational level.