Lv31
272 积分 2023-10-10 加入
EXPRESS: The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations
30分钟前
已关闭
Generative AI Meets Service Robots
6天前
已完结
The effects of AI-generated advertisements on customer engagement and emotions based on Hofstede’s cultural dimensions: a study from the generation Z international optic
6天前
已完结
Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration
6天前
已完结
Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising
6天前
已完结
The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising
6天前
已完结
The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threat
6天前
已完结
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice
8天前
已完结
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment
9天前
已完结
A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews
9天前
已完结
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