Lv11
20 积分 2025-11-10 加入
Virtual characters, virtual influence? Assessing the efficacy of virtual and human influencers and the influence of need for interaction and consumer envy
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When virtual influencers cause service failures: The impact of human likeness and beauty types on social psychological distance and consumer intentions
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Too pretty to resist? Exploring the impact of virtual influencers’ beauty level on consumer reactions
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Beyond the hype: Evaluating the impact of generative AI on brand authenticity, image, and consumer behavior in the restaurant industry
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