| 标题 |
How Does Human-AI Co-Creation Design Help Luxury Brands Win Consumers' Favor?
人AI共创设计如何助力奢侈品牌赢得消费者青睐？
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| 其它 | ABSTRACT The integration of generative AI into the luxury fashion industry is a burgeoning trend with the potential to impact consumer behavior significantly. While prior research has demonstrated the benefits of AI design in the fashion industry, it also suggests that such approaches may not fully align with the distinct values of the luxury segment. Building on prior research, this paper investigates how AI can be more effectively integrated into luxury design. We propose that human‐AI co‐creation presents a promising approach, as it balances efficiency with the value people place on human effort. Across four empirical studies, we find that human‐AI co‐creation in luxury design generates more positive consumer responses than AI‐only designs. |
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(2025-6-4)
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