| 标题 |
 Consumer responses to functional, aesthetic and symbolic product design in online reviews 相关领域
产品（数学）
维数（图论）
产品设计
心理学
钥匙（锁）
消费者行为
消费者研究
营销
认知心理学
计算机科学
社会心理学
人机交互
广告
业务
数学
计算机安全
几何学
纯数学
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This research addresses calls to consider consumer responses to product design along three dimensions: func tional, aesthetic, and symbolic design. Based on an analysis of online consumer reviews, this research sheds light on the role of all three design dimensions and reveals how each uniquely contributes to consumers' behavioral responses directly and indirectly though emotional arousal—a key mediator. Furthermore, an important dis tinction—rooted in consumer information processing models—is made between low-involvement and high-in volvement products. The results indicate that the effectiveness of each of the three design dimensions differs depending on the level of product involvement. Taken together, the research findings highlight the importance of taking all three design dimensions into account, including the symbolic design dimension, which has received relatively little attention to date. |
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