| 标题 |
Generative AI and Customer Engagement in Digital Marketing: A Systematic Review and Evidence Map of Affective vs. Behavioral Outcomes, Disclosure Effects, and Human-in-the-Loop Moderation
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| DOI |
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| 其它 | Pokhrel, S., & Somasiri, N. (2026). Generative AI and Customer Engagement in Digital Marketing: A Systematic Review and Evidence Map of Affective vs. Behavioral Outcomes, Disclosure Effects, and Human-in-the-Loop Moderation. Emerging Media, 27523543261461786. |
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(2025-6-4)