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 How relationship norms between consumers and micro-influencers shape endorsement effectiveness: the mediating role of persuasion knowledge |
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| 其它 | 文献条目：Xu, R., Feng, W., Yu, I. Y., & Chang, D. (2026). How relationship norms between consumers and micro-influencers shape endorsement effectiveness: the mediating role of persuasion knowledge. Journal of Research in Interactive Marketing, 20(6), 847-868. |
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(2025-6-4)
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