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How Does Human–AI Co-Creation Design Help Luxury Brands Win Consumers’ Favor?
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Abstract The integration of generative AI into the luxury fashion industry is a burgeoning trend with the potential to impact consumer behavior significantly. While prior research has demonstrated the benefits of AI design in the fashion industry, it also suggests that such approaches may not fully align with the distinct values of the luxury segment. Building on prior research, this paper investigates ho |
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(2025-6-4)
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