| 标题 |
“Make an effort and show me the love!” Effects of indexical and iconic authenticity on perceived brand ethicality |
| 网址 | |
| DOI | |
| 其它 | De Kerviler, G., Heuvinck, N., & Gentina, E. (2022). “Make an effort and show me the love!” Effects of indexical and iconic authenticity on perceived brand ethicality. Journal of Business Ethics, 179(1), 89-110. |
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(2025-6-4)