| 标题 |
Leveraging social presence to drive impulsive buying in live shopping: the roles of self-efficacy, psychological ownership and perceived scarcity |
| 网址 | |
| DOI | |
| 其它 |
期刊:Asia Pacific Journal of Marketing and Logistics 作者:Zefeng Shao; Nik Mohd Hazrul Nik Hashim; Wenhan Bao; Na Zhao 出版日期:2025-08-05 |
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(2025-6-4)