| 标题 |
How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness |
| 网址 | |
| DOI | |
| 其它 |
期刊:International Marketing Review 作者:Debashree Roy Bhattacharjee; Abhisek Kuanr; Neeru Malhotra; Debasis Pradhan; Tapas Ranjan Moharana 出版日期:2023-10-31 |
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(2025-6-4)