| 标题 |
Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience |
| 网址 | |
| DOI | |
| 其它 |
期刊:Journal of Product & Brand Management 作者:Jiyun Kang; Amy A. Faria; Judy Lee; Woo Jin Choi 出版日期:2023-01-18 |
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(2025-6-4)