| 标题 |
Smiling or sad faces in charity display advertising? A visual-verbal congruency approach considering the role of targeting |
| 网址 | |
| DOI | |
| 其它 |
期刊:International Journal of Advertising 作者:Nicola E. Stokburger‐Sauer; Verena Hofmann; Lisa Schoner-Schatz 出版日期:2024-11-15 |
| 求助人 | |
| 下载 |
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(2025-6-4)