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Assessing Viewer Judgment of Advertisements and Vehicles: Scale Development and Validation
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Title: Assessing Viewer Judgment of Advertisements and Vehicles: Scale Development and Validation Contributors: Allen, T. / John, D. R. / Feltham, T. S. ( author ) / Association for Consumer Research ( sponsor ) Conference: 21st Annual conference ; 1993 ; Nashville; TN Published in: 21st Annual conference ; 531-535 ADVANCES IN CONSUMER RESEARCH ; 21 ; 531-535 Publisher: Association for Consumer Research Publication date: 1994-01-01 ISBN: 0915552329 ISSN: 0098-9258 |
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