The Quantum Model of Anchoring Effect in Cognitive Decision Making

After reviewing papers regarding anchoring effect at both individual and group level,we conclude that the selective accessibility model gives a reasonable explanation for the mechanisms of anchoring effect. Meanwhile,by reviewing the latest research technique of cognitive decision-making field—the quantum model,including space characteristics of quantum theory and Schrodinger equation,this article elaborates the new trend in this research area.Further, we build a quantum model of anchoring effect at individual level first,and then extend this model to group level through studies on people in one group with high and low anchors respectively.