How does artificial intelligence affect the environmental performance of organizations? The role of green innovation and green culture

Despite the importance of artificial intelligence (AI) in improving environmental performance, the mechanisms and boundary conditions through AI use affects environmental performance remain unclear. Using a sample of Chinese agricultural firms, the empirical results verify the positive impact of AI use on environmental performance via green innovation of product and process. Moreover, our findings reveal that green culture positively moderates the impact of AI use on green product innovation, and it strengthens the positive mediation effect of green product innovation on the relationship between AI use and environmental performance. This study provides insights and enriches the existing understanding of AI-enable green innovation, thus making practical implications for firms to achieve sustainable development.