Digital inclusion finance, social governance and household investment decisions

Using the data of China Household Finance Micro Survey (CHFS) and Peking University Digital Inclusive Financial Index, the fixed effect model is adopted to conduct empirical analysis. The study finds that digital inclusive finance can effectively improve the efficiency of asset allocation and risk preference of urban and rural households. At the same time, the increase of education expenditure, social security expenditure and medical and health expenditure in social governance can make its promoting effect stronger. Compared with urban households, digital inclusive finance has a greater impact on rural households.