滤波器(信号处理)
相似性(几何)
消费者行为
偏爱
计算机科学
业务
可持续发展
营销
特征(语言学)
人工智能
经济
语言学
哲学
政治学
法学
图像(数学)
计算机视觉
微观经济学
作者
Xiaoguang Wang,Tao Lv,Fan Li
出处
期刊:Sustainability
[MDPI AG]
日期:2022-03-11
卷期号:14 (6): 3316-3316
被引量:3
摘要
This study extracted the demand preference topic words of new energy vehicle consumers with the help of the topic model, calculated the similarity between the word vectors and the topic keywords and expanded the topic keywords, analyzed and compared the demand topics and feature expansion words of different car models, and summarized the demand differences of other consumer groups. The analysis results show that consumers’ demands of different groups have the exact demand dimensions such as new energy features and brand features, and different demand dimensions such as application, services, and professional performance. The research findings help consumers filter valuable information from online review data and help car companies objectively and accurately obtain consumer demands, develop more reasonable marketing strategies, and achieve healthy and sustainable corporate development.
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