Research on the Bullwhip Effect in the Supply Chain

Social and economic development,market demand fluctuation and supply chain itself processing,increase the uncertainty in production and operation of enterprises,and brought enormous challenges for supply chain management.As one of the main manifestations of low operation in supply chain system,bullwhip effect,has become the focus of the supply chain management theory research.The present situation of research on the bullwhip effect in the supply chain problems were analyzed and summarized.First of all,the bullwhip effect and its damage in the supply chain were elaborated;secondly,the influence factors on the bullwhip effect were analyzed,and the model was established to quantify;finally,from two perspectives of traditional mode and electronic commerce mode,method to decrease the bullwhip effect was analyzed,and bullwhip effect in future supply chain was forecasted and predicted.