Tourism Destination Planning Strategy: Analysis and Implementation of Marketing City Tour in Bali

Abstract This study aims to investigate the characteristics of domestic tourists visiting Bali, the position of the competition among 12 tourist destinations in Bali and the preference of the tourists to twelfth tourist destinations in Bali. The research used purposive sampling methode with total sample of 100 who visited tourist attraction in Bali. The analyzed data used Multi Dimensional Scaling. Data were analyzed using descriptive statistical analysis Multidimensional Scaling. The result of analysis were characteristics of the respondents who visited 12 tourist attractions in Bali came from 27 cities in Indonesia. They were highly interested in Sanur and Kuta, followed by Nusa Dua and Jimbaran. The positions of tourist attractions could be grouped into four relative positions; two groups of tourist attractions were positioned to have similarities or proximities and two groups were positioned to be different or less similar.