Research on operating mechanism for creative products supply chain based on game theory

In order to solve the problems of insufficient resource utilization, high cost and overstocking of commodities in the creative products supply chain, this paper establishes a supply chain enterprises operating mechanism model from the perspective of game theory, uses repeated game, individual game and group of evolutionary game, verifies the importance of cooperation in creative products supply chain through theoretical proof and examples, puts forward the method to make a win-win game party, and finds the way to coordinate supply chain.