Effect of Impression Management toward Clothing by Female University Students

This study examined the trends in clothing that female university students followed and the kind of impression they intended to give their interviewers on being asked to take an interview dressed in attire that reflected their virtues. The following three hypotheses were examined: First, there is significant difference between student's impression management in everyday life and the impression that they wish to leave interviewers with. The students' impression management centered around their desire to prove their competence for the job. Second, the attire selected by students for job interviews differs from what they usually wear. They tend to choose a more elaborate dressing style for a job interview. Finally, students manage their impression by carefully selecting their attire for a job interview. The results showed that all the three hypotheses were valid. Further, the results revealed that students associated the clothes they chose for job interviews with a certain impression that they wished to make and that they managed their impression by independently choosing their outfits for job interviews.