The Role of Business Analytics for Enhancing Organizational Performance

Business analytics has turned out as the key factor that is helping companies find new ways to do things. Business Analytics tools can be used to improve a company's services and products. There are many things we don't know about how business analytics affects an organization's ability to come up with new ideas. Business leaders can predict trends, increase performance, see key performance metrics, as well as find business opportunities by running business analytics (BA) projects in their companies. The way the study is done involves business analytics, a culture that is driven by data, innovation, as well as a competitive edge. This inquiry was based on Sciencedirect.com and other open databases. We picked the following databases because they're well-known and used by academics worldwide. Step by step, we finished. This study analyzed BA, BI, and BD studies from 2017 to 2020. Every counted publication had one of three essential words in its abstract, title, or body. Final results were sorted by topic, type of material, discipline, number of times key terms appeared in each publication, and database type. The following sections detail our findings. The paper gives a review of the literature on business analytics depending on the references found in different places. After secondary research data, business analytics is a key part of reengineering and reviving business processes. This paper will help organization to revisit, rethink on their present business processes.