Investigating The Effects of Using Artificial Intelligence in The Conceptual Design Phase of The Industrial Design Process

This article offers a perspective on the use of artificial intelligence software as an auxiliary tool in the design process and the positive and negative effects of its application. For this purpose, the potential of the MidJourney tool based on artificial intelligence to support creativity and motivation in the product design process was tested with design students. In the workshop with design students, it was determined that artificial intelligence can support the creative thinking process in terms of form and aesthetics by creating the outlines of design concepts and supporting the creative thinking process in terms of form and aesthetics and can also contribute positively to the student's time management. As a result of the analysis and interpretation of the workshop, positive results were obtained, like other studies that refute the existing negative prejudice against artificial intelligence. However, it is understood that there is a need to explain to the students how such platforms should be used and that the current concerns should be eliminated by raising students' awareness about the future of artificial intelligence. On the one hand, it will negatively affect unconscious student profiles or people who are accustomed to the ready-made design process and their creativity.