Seasonal Pattern and Amplitude – a Logical Framework to Analyse Seasonality in Tourism: An Application to Bed Occupancy in Sicilian Hotels

Many studies have investigated seasonality in tourism in terms of its causes and impacts, from both theoretical and applied perspectives. However, the definition of seasonality and, most of all, its application and measurement have not received the same degree of attention. In recognizing that seasonality has two main facets – pattern and amplitude – this paper critically examines the main seasonality measures proposed in the tourism literature, classifying them according to their properties and their most appropriate use. The framework then proposed is used to analyse a standard and comparable efficiency measure, such as the bed occupancy rate of Sicilian accommodation establishments, placing particular attention on its seasonality.