业务
盈利能力指数
执行
政府(语言学)
价值(数学)
资产(计算机安全)
品牌资产
营销
广告
商业
财务
计算机科学
语言学
机器学习
计算机安全
哲学
政治学
法学
作者
Mehmet Canayaz,Umit G. Gurun
标识
DOI:10.1017/s0022109022001387
摘要
Abstract We study how the U.S. government’s anti-counterfeiting enforcement actions through Special 301 Reports influence U.S. businesses. We show that anti-counterfeiting enforcement in foreign countries improves U.S. firms’ sales, profitability, and valuations. Firms significantly reduce capital and research and development investments when their brands and products are protected from counterfeiting activities. Anti-counterfeiting enforcement measures also improve brand asset value, brand profitability, brand inventiveness, market penetration, and customer loyalty.
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