Generative Artificial Intelligence (GAI) as a Teaching and Learning Method to Support Creativity in Product Design

Generative Artificial Intelligence (GAI) is an advanced branch of AI focused on creating content such as images, text, music, and video based on input data. In the design field, it is increasingly embraced by designers and design students as an innovative tool to explore ideas and execute complex projects efficiently. However, debates arise about its impact on human creativity, originality, and the critical thinking abilities of users due to reliance on repetitive patterns. The research study if the GAI affect positively in product design process, and The research assumes if it doesn't affect negatively on critical thinking so it has positive role in fostering innovation among design students by Using "Descriptive-experimental research methodology “by study supported by a student questionnaire, the research measures its effects on innovative abilities and critical thinking within design education. Findings reveal that when used appropriately, (GAI) does not harm creativity but rather enhances innovation, teaching, and learning processes. It is recognized as a valuable tool to improve the efficiency and effectiveness of design stages. The study concludes that integrating (GAI) into design education is essential. It supports innovation, enables active learning, and aligns with technological advancements. Proper application ensures that students and educators benefit from AI tools, promoting a more effective and technology-driven educational experience.