Study on the Level Marketing Strategy in Catering Enterprises

With the increasing degree of catering market segmentation,catering o perations compete more and more intensely and the sales of food and beverage pro ducts have become increasingly difficult.The level of marketing,a new marketin g idea,has aroused concerns in the food industries as a means to meet the in-de pth demands of tourism consumers,to establish the differentiation advantage in catering enterprises and to improve the competitiveness in the market.Analysis of the connotation and advantages of the level marketing strategy,major problem s are supposed to be of found in the catering marketing strategy and further res earch from markets,products and marketing mix will be made.