A Hidden Key User Discovery Model for Guided Public Opinion Based on Behavioral Intentions and Implicit Relationships

Discovering hidden key users of leading topics plays an important role in opinion control and risk prevention. Aiming at the dynamic nature of key users’ intentions and other problems, a key user discovery model based on behavioral intentions and implicit relationships is proposed. First, to address the dynamic nature of key users’ intentions, the dynamic latent Dirichlet allocation method is introduced. This approach effectively mines topic evolution in text data, uncovering dynamic behavioral themes of key users and analyzing evolutionary relationships between topics. Meanwhile, incremental learning is introduced to quantify the dynamic behavioral intentions of key users more precisely. Second, a random wandering strategy based on user interaction degree and propagation depth is designed to address the hidden nature of user relationships. The strategy introduces the user interaction degree designed by the social cognition theory and the propagation depth designed by the propagation chain theory to better explore the hidden user interaction relationships. Finally, for the timeliness of key user identification, considering the advantage of dynamic evolution for real-time interaction, dynamic evolution is introduced to effectively analyze the dynamic structure of topic networks, and attention mechanism is introduced to improve the adaptivity of the model. The experiments show that this paper verifies the factuality of the existence of hidden key users dominating the promotion behind the guiding public opinion, and is more effective in tracing the hidden key users in the topics.