Effectiveness of Internet Advertisements on Consumer Behavior

This paper will introduce you to the markets of the online advertisement, different techniques, and business processes used for the future of online advertisement. Online advertisement is a kind of publicity that enables users to deliver marketing messages to attract the customers through the internet. The study helps the advertiser to understand the benefits of the online advertisement. According to research on the consumer behavior of the internet user, two groups of consumers are used: online shopping and entertainment. In this study, we used primary research methods for the analysis, to find out the insight views of online advertisement. We used questionnaires, methods, and surveys to be filled in Delhi NCR region only. A consumer can have an idea of even a small business with respect to large business related to products and services.