Exclusive licensing of university technology: The effects of university prestige, technology transfer offices, and academy-industry collaboration

• We investigate the organizational determinants of the exclusivity of university licenses. • A framework is developed to show how exclusivity is jointly determined by the willingness of both universities and potential licensees to license exclusively. • University prestige and academy–industry collaboration play a significant role in exclusive licensing. • The influence of technology transfer offices in Chinese universities on exclusive licensing is limited. Exclusivity is a key concern when designing a licensing contract, yet the organizational factors that influence the exclusive provision of university licenses remain underexplored. This study provides a deeper understanding of this question by developing a balanced framework that considers both licensors (universities) and licensees (companies) in licensing deals. Furthermore, we posit that university prestige affects both a university's ability to conduct non-exclusive licensing and a firm's incentive to obtain an exclusive license, thereby shaping their joint willingness to license (non-)exclusively. We also examine how technology transfer office (TTO) experience and prior collaboration between a university and a firm moderate this relationship. To test the hypotheses, we use a dataset consisting of 6653 licensed patents owned by 117 representative Chinese universities. We find that an inverted U-shaped relationship exists between university prestige and the likelihood that two parties choose exclusive licensing. Moreover, the moderating effect of TTO experience is partially supported while that of prior collaboration is fully supported. Our findings generate important implications for the relative social impacts of exclusive and non-exclusive licensing of technology inventions as well as the management of university licensing.