System of Integrated Marketing Communications and Commercial Success

The paper is devoted to the analysis of the problem of integrated marketing communications and commercial success. Integrated marketing communications have recently attracted close attention from representatives of science and practice and are one of the central components of the communication process. In our opinion, integrated marketing communications include the integration of all marketing tools in order to provide clarity, consistency and maximum communication impact on the consumer and cooperation with all participants in the market environment to achieve results, taking into account the limitations of the macro-environment. We made the conclusion that understanding all the advantages and eliminating barriers in the early stages plays an important role in the successful implementation of the integrated marketing communications and, as a result, leads to the commercial success of the company.