Warmth in Advertising: Measurement, Impact, and Sequence Effects

Journal Article Warmth in Advertising: Measurement, Impact, and Sequence Effects Get access David A. Aaker, David A. Aaker Search for other works by this author on: Oxford Academic PubMed Google Scholar Douglas M. Stayman, Douglas M. Stayman Search for other works by this author on: Oxford Academic PubMed Google Scholar Michael R. Hagerty Michael R. Hagerty Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 4, March 1986, Pages 365–381, https://doi.org/10.1086/208524 Published: 01 March 1986 Article history Received: 01 March 1984 Revision received: 01 September 1985 Published: 01 March 1986