Figures of Rhetoric in Advertising Language

Journal Article Figures of Rhetoric in Advertising Language Get access Edward F. McQuarrie, Edward F. McQuarrie Search for other works by this author on: Oxford Academic PubMed Google Scholar David Glen Mick David Glen Mick Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 22, Issue 4, March 1996, Pages 424–438, https://doi.org/10.1086/209459 Published: 01 March 1996 Article history Received: 01 November 1994 Revision received: 01 September 1995 Published: 01 March 1996