Extending the social information processing perspective: New links to attitudes, behaviors, and perceptions

Salancik and Pfeffer (1977, 1978) proposed a model of social information processing that specified complex linkages between information, its social context, perceptions, attitudes, and behaviors. Research conducted on the model is reviewed from the perspective of the model linkages. Results indicate that few of the linkages proposed have been empirically tested, with consistent support found only for the effects of social information on satisfaction. Relevant models and concepts from the cognition, social judgment, persuasive communication, and attitude change literatures are used to extend the social information processing perspective to include personal and situational factors related to depth of information processing, attitude strength and stability, and issues of time and attitude change. Revised models of social information processing are developed and directions for future research are presented.