感觉
社会化媒体
社会心理学
心理学
组织沟通
公共关系
政治学
法学
作者
Yeunjae Lee,Katie Haejung Kim
标识
DOI:10.1016/j.pubrev.2020.101955
摘要
This study focuses on employees' negative communication behaviors on anonymous social media and explores the effects of organizational antecedents on reducing their motives. Specifically, the effects of organizations' symmetrical communication and organization-employee relationship (OER) on individuals' social media usage motives (e.g., vent negative feelings, warn others) and negative behavioral intentions are examined. Results of an online survey of full-time employees in the United States show that the effects of OER on employees' negative communication behavior intentions are mediated by their social media motives. Symmetrical communication had a large positive effect on OER, which in turn decreased their motives to share negative contents on anonymous social media. Theoretical and practical implications for public relations and employee behaviors are discussed.
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