Dominant Consumption Rituals and Intragroup Boundary Work: How Non-Celebrants Manage Conflicting Relational and Identity Goals

Journal Article Dominant Consumption Rituals and Intragroup Boundary Work: How Non-Celebrants Manage Conflicting Relational and Identity Goals Get access Michelle F. Weinberger Michelle F. Weinberger Michelle F. Weinberger ( m-weinberger@northwestern.edu ) is assistant professor of Integrated Marketing Communications at Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications, 1870 Campus Drive, Evanston, IL 60 208. The author would like to thank Melanie Wallendorf, Zeynep Arsel, Ashlee Humphreys, Jonathan Bean, Jane Zavisca, Hope Jensen Schau, Robert Lusch, Cele Otnes, Wendy Griswold, the members of Northwestern Sociology Department's Culture and Society Workshop, and the entire review team for their constructive feedback at various stages of this article's development. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 42, Issue 3, October 2015, Pages 378–400, https://doi.org/10.1093/jcr/ucv020 Published: 28 May 2015